A common mistake is the thought: “I have a good website, the customers will now come naturally!”. This is of course not the case. A website offers a very nice basis to convince the customer of the quality of your service or product as soon as the customer has found you. But how do you let customers find your website, and how do they subsequently become customers? The answer is social media marketing. The advantage of social media is that it is free to use and you can start immediately. The art is only how you find your target audience. First of all, we look at your brand proposition. Why are you online and what do you want to achieve? Based on that answer, we develop an online marketing strategy. This can consist of one or more services. These services are shown in the points below.
Online advertising can be done in different ways and through different channels. It is important to reach the right person at the right time with the channel that suits your target group. That is why it is first of all important to find out the online target audience of your company. Where is this target group located on the internet and what are their interests? Second, we discuss the objectives together and determine the appropriate budget for each objective. Third, we choose the right channel to reach this customer and develop the ads. The final step is to use the campaign to achieve our goal.
Now we are going to manage the campaign and analyze the effectiveness of the ad. After a test phase of two weeks, we have a good idea of how your market moves and what does and does not work for the chosen target group. We will make some adjustments to the ad here and there to get as much information as possible during this time to determine the final formula for your company. All possible results and strategies are discussed with you so that you get a good idea of what we do and why. For this you have a fixed point of contact with us. A specialist in online advertising who can answer all your questions.
Social media is an important medium to promote your brand and engage existing customers with your brand. It is also one of the ways to approach new (potential) customers and convince them of your product or service. It is essential that the content posted is appropriate for the business and reflects what the business stands for. Only then will your potential customers actually become your customer. However, creating and posting this content with the correct texts and hashtags takes a lot of time. We are happy to take this time off your hands so that you can focus on the activities that you are good at.
Content creation by means of photos and video can easily and effectively promote your brand. Content creation is an ideal way to approach (potential) customers in a fun and informal way. The benefits of content creation are:
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