IPLC is a private label consultancy firm. The advice supermarkets how to develop their own household products. Their website was a little bit dull and did not match up with their deep knowledge of the private label industry. So we decided to advice them to change their logo. They dropped their tagline so the logo became a strong and robust mark. Then we decided to travel to Portugal where they hosted a team meeting. We shot a large number of new photos and designed a new website with custom made icons.