Hepro

Branding strategy

Branding story

Characters

Animation

Hepro sells doors and high quality plastic frames. It is a large company but lacked a branding story. So we came up with a new way of thinking. We shifted the focus from the product to the outcome. People do not want to have a plastic frame, they want the solution they offer, a house that keeps the warmth in thanks to these Hepro frames.