Blackstone is a dutch shoe company and they lacked focus in their visual materials. The shoe did not matched up with their visual communication. “The Blackstone shoe” is a tough and rough adventurous product and that should have been communicated. We met up with them and created a plan to travel to some countries to create the elements water, fire and earth. We shot campaigns in Morocco, Canary Islands, and Iceland. With these materials we created new communication materials and wrote a whole new branding story.