What is branding?

BRANDING IS THE TOTAL SUM OF IMPRESSIONS THAT YOUR TARGET GROUP HAS OF YOUR COMPANY

Branding is not what you think it is. It’s that word you always hear and read when you come across marketing and advertising agencies. The problem is that basically everyone has some ideas without realizing that they might not be quite right. Let me tell you what branding is not. Branding is not about making a beautiful logo. A logo is a representation of the brand and functions as a symbol, yet it is only part of the brand. It is not the house style either, because that is only a visual representation of the brand values. Some may think the mission is the brand. Nor is this the case. To keep it short and simple, branding is the perception of your brand in the mind of your desired target audience. Branding can best be compared to the first impression you have of someone. You see how they are dressed, how they speak and how they behave. The same can be applied almost as well to your company. Your target audience will first look at you and then at the way your company manifests itself. So be aware of what you say about yourself and what exactly your target group will adopt from it. We call the latter the corporate reputation.

YOUR BUSINESS REPUTATION IS THE BEATING HEART THAT KEEPS YOUR BRAND ALIVE

We tend to say that branding is the sum of all the things that make up the physical part of the brand. However, that would be far too easy to say. A brand is the reputation people have when they come across all of the above. You could say that a brand is the impression that is pressed into people’s hearts and minds when they hear the name of the brand. To somehow make it clear what the brand would be is very vague and ambiguous. As Jim Roses, we argue that branding is more closely related to your business story. It is what you promise and what you have already fulfilled.

HOW JIM ROSES CAN HELP YOU WITH EVERYTHING AROUND YOUR BRANDING?

We can help you rewrite a strong and unique brand story. We can also help you discover real values that your potential customer really wants to experience. This way we can translate your brand story and core values into a powerful logo and corporate identity. From here, we can help you promote these values to grow your business with a foundational strategy deeply rooted in your core brand values.

Please do not hesitate, let me help your with your branding issues and challenges!